Case Study

Global Import–Export, Distribution & Local Market Expansion

Zexfro International Limited

Company

Global Import–Export, Distribution & Local Market Expansion

Location

Uttara, Dhaka, Bangladesh

Business Model

Imports diversified products, distributes in local markets in Bangladesh, and exports Bangladesh goods to global markets.

Background

Our journey and mission

Zexfro International Limited was founded with the mission to bridge Bangladeshi international suppliers and buyers while ensuring high product quality and competitive pricing.

The company operates across multiple sectors including veterinary products, agricultural equipment, garment goods, cosmetics, and industrial machineries. Over time, Zexfro developed a strong logistics backbone, regulatory compliance framework, and local distribution network, enabling it to scale efficiently.

Business background

Business Challenge

Key obstacles we faced

Complex Regulations

Complex import regulations and documentation requirements in Bangladesh

Quality Assurance

Maintaining quality assurance across diverse product lines from multiple global suppliers

Market Trust

Establishing market trust for foreign-sourced products in the local market

International Buyers

Ensuring reliable international buyers for Bangladesh export products

Strategic Approach

How we addressed the challenges

Global Supplier Network

Partnerships with certified manufacturers in Asia, Europe, Middle East ensured consistency in sourcing, compliance, and supply reliability.

Quality Control

Each shipment underwent third-party inspection and verification to meet Bangladesh import standards.

Local Distribution

Formed a reliable network of distributors and retailers across major cities in Bangladesh.

Compliance & Documentation

Managed customs clearance, LC documentation, and regulatory approvals efficiently to avoid delays.

Marketing Penetration

Identified niche markets, built product awareness, focused on value-based positioning.

Growth Strategy

Continuous improvement and expansion across multiple product categories and markets.

Import operations

Execution: Import Operations

Strategic sourcing and distribution

Zexfro imported veterinary products, agricultural machinery, medical equipment, cosmetics, and industrial machinery from China, Turkey, UAE, Italy, and India.

Key Activities:

  • Products cleared through LC-based imports
  • Complied with BSTI, DGDA, and other relevant authorities
  • Distributed to dealers nationwide

Execution: Export Operations

Bangladesh to the world

The company ensured compliance with destination-specific requirements and managed exports from Chattogram port documentation & freight forwarding.

Jute products

To Turkey and Egypt

Leather goods

To Italy

RMG (Ready-Made Garments) accessories

To UAE

Agricultural dried foods

To Malaysia

Export operations

Results & Impact

Measurable success across all business segments

40%

Increase in reseller network within 12 months

Import Distribution

25%

Repeat order growth due to QA assurance

Market Trust

92%

On-time delivery rate even during supply chain disruption

Delivery Efficiency

35%

Revenue contribution from exports in 2023

Export Growth

Improved brand credibility through after-sales support

Customer Satisfaction

100%

Compliance with regulatory standards

Quality Assurance

Key Learnings

Insights from our journey

1

Local market success requires education and product availability, not just product quality.

2

Compliance readiness is a competitive advantage for importers.

3

Supplier diversification reduces risk during global logistics instability.

4

Bangladesh products have strong demand abroad when targeted correctly in niche markets.

Conclusion

Zexfro International Limited successfully positioned itself as a trusted global sourcing and distribution partner by combining quality assurance, compliance excellence, strong logistics, and deep market penetration strategies.

Its dual focus on import distribution in Bangladesh and exporting local Bangladeshi products globally has established it as a scalable and sustainable international trading company.

Want to Achieve Similar Results?

Partner with Zexfro International Limited and experience the same level of excellence, compliance, and growth in your international trade operations.

Get Started Today
Chat with us on WhatsApp